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台灣廚房器具業市場策略分析－以T廚房器具有限公司為例

為了解決大雅廚具台北的問題，作者林清貴 這樣論述：

廚房器具業隨著時代的進步、科技的發展及消費者對烹飪方式的改變，消費者對廚房器具的需求，已不再只是烹飪的功能，隨著廚房的價值功能轉變，傳統廚房器具業也因應市場需求也跟著發展出不同形式，逐漸由制式化產品變成客制化產品，廚具的需求除了實用的機能性之外，也需加入美感設計及生活品味，消費者也從價格考量，漸漸轉為價值考量，廚具業走向更為客製化和生活感的方向。本研究以台灣本土品牌T廚房器具有限公司為個案，透過文獻資料及深度訪談，進行SWOT分析，釐清該企業之內部優勢和劣勢，以及外部環境的機會與威脅，了解其核心競爭力，再以SWOT交叉配對矩陣建立其適切之市場應用策略，進而提出對企業未來發展之建議，並可作為產

業參考。

廚房空間功能趨勢演變的探討:以公寓式住宅為例

為了解決大雅廚具台北的問題，作者盧燕貞 這樣論述：

Housing suppliers in Taiwan usually considered kitchen as an accessory area in apartment dwellings, even inferior to the bathroom space. Inhabitants often suffered from kitchen problems, such as insufficient working area, poor traffic flow, and inadequate storage space. The purpose of this thesis i

s to explore the functional elements of apartment kitchen and how to satisfy the demand of residents, equipments and space. The author reviewed the literatures and analyzed the evolution of apartment kitchens in Taiwan, and established functional elements of modern kitchen: adaption, formation, enco

unter and interaction. The research processes consisted of questionnaire surveys and case study. The aspects of kitchen questionnaires include demographics, geography (housing-related), spirituality (function and activities), humanities (family and social interaction), and design (equipments and app

liances). The case study collected multiple kitchen plans and analyzed the functional elements of each design. Results: In geographical aspect, open concept kitchen and kitchen island gained popularity. In spiritual aspect, the decline of cooking and grocery shopping frequency has an impact on kitch

en functions and space planning. In humanities aspect, although cooking activities of the kitchen is reduced, non-cooking functions such as family meal, communication, social life, and lifestyle are valued by the interviewees. In terms of design, respondents agreed that kitchen needs to be more inte

raction-friendly, and kitchen area needs to be expanded rather than reduced. Shift of cooking energy and kitchen appliances make kitchen more flexible. The case study revealed apartment-style kitchen planning can be categorized into four types: kitchen being segregated from living area, kitchen faci

ng living area, kitchen being blend-in, and kitchen being dominant and elegant. The functional elements of each kitchen plan were examined and analyzed. Conclusion: To fulfill the functional requirements of modern apartment-style residential kitchens, unfriendly and isolated design should be elimina

ted. For kitchen equipments, designers should consider appropriate energy source and changes in food culture, cooking and eating habits, decorating tastes and social style. For the space, the concept of kitchen being a service area only is dated. Kitchen is capable of and should be integrated into t

he living area.