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國際策略聯盟的夥伴選擇─以鼎泰豐為例

為了解決鼎泰豐分店的問題，作者何沂儒 這樣論述：

In the food-and-beverage industry, international strategic alliance (ISA) is a common strategy to expand the business. For most companies, the benefits of adopting ISA are barrier-reductions in language, policy, environment…… etc. However, partner selection in ISA is not risk-free. It is essential

to choose a suitable entry mode and good partners.This research focuses on the partner selection criteria in ISA. How do companies select their partners when adopting ISA? What are the concerns and factors that influence partner selection when entering the foreign markets? These are the questions t

his study is addressing.In this research, Din Tai Fung (DTF) is selected as the case study. The data collection of this research relied on both primary and secondary data such as telephone interview, public press, news, the official company website, and publications. Through data collection and furt

her analysis, we then try to deduct the criteria for partner selection. By collecting primary and secondary data, this research is trying to deduct what is the criteria of a company.DTF’s five major partner selection criteria are previous experience in restaurant management, devotion and sincerity,

willingness to learn, detail-oriented training and SOP, and concerns about employee welfare. There are five major criteria for DTF’s partner selection: the experience in restaurant management, devotion & sincerity, willingness to learn, detail-oriented training & SOP execution, and employee welfare.

Among them, the two most important criteria are training & SOP execution and employee welfare. The aim of this research is to assist the food-and-beverage industry to have a clearer criteria in choosing suitable ISA partners.The major limitations of this research are the finite interview data colle

cted and the limited data regarding DTF’s partner selection in UK. This research has not found significant evidences to support the reasoning why companies choose the third-county partners to entry foreign markets instead of the host-country partners. Further research may collect more information in

order to better interpret the phenomenon discussed above.